The Global Kitchen Program Introduction:
The Global Kitchen is a wonderful and innovative program for the networks looking for innovative programming with broader audience appeal. The Global Kitchen, a program about the exchange of cuisine and cultures from around the world. Savor the rich cuisine of US regions, the Caribbean, Mediterranean, Latin America, and Asia. The Global Kitchen is a journey — a front-row seat to the world’s most beloved cuisines. Each Chef will take you on a journey of a lifetime, showcasing culinary talents that characterize his/her respective culture and style of cooking. What makes The Global Kitchen unique is our focus on traditional, beloved recipes that we prepare in a healthier manner, with healthier ingredients, to appeal to today’s audiences, especially Millennials.
What Ruben Gonzalez, Executive Producer & Creator of the program says about the program.
Our premise is simple — no matter who you are or where you are from, we all have fond memories of our Grandmother’s and Mother’s cooking. However, in many cases, we have come to realize that the traditional recipes we crave may be unhealthy. Unfortunately, the very things that we love most are typically fried or starchy. Health experts advise us to avoid such recipes, ingredients, or styles of cooking that can lead to chronic and often fatal conditions such as diabetes, heart disease and obesity that put certain populations at higher risk. Using healthy recipes appeals to broader, contemporary audiences to adopt and enjoy our rich cuisine without raising health concerns. The Global Kitchen is far more than just a healthy cooking program. Our passion, talent, and innovative concepts behind this program set us apart from our competition. Although there are a growing number of cooking programs, each show focuses largely on foods from a particular country or ethnic group. Not surprisingly, there are certain type of foods that predominate. Yet, there are many other types of dishes that are overlooked. We believe that demonstrating and comparing the similarities and differences and introducing dishes that expand the range of interest among our viewers will build viewership and gain popularity at a faster pace. The program will not only be more inclusive of the broader populations but will capitalize on the exposure that the broader population has had through travel throughout the U.S. and internationally. Taking a world approach will enable The Global Kitchen to be a forum for the exchange of cultures. Using storytelling while preparing interesting dishes will spark an interest in travel as well as the food itself. Viewers will become curious about and interested in exploring the lifestyles and richness that each country or region offers. The Global Kitchen will use food as an entree to culture, travel, music, art, and entertainment. In all, we will emphasize the multicultural features of a broader range of locations that are frequented by US and global tourists. Besides the US, The Global Kitchen will be filmed in various locations in select countries such as Italy, France, the Caribbean, Latin America, and Asia. The Global Kitchen will take viewers on a journey to countries and places the viewer has never been to and possibly never will. It will be an adventure that will keep viewers returning week after week.
The Global Kitchen’s target audience includes Millennials as well as ethnic groups such as Hispanics, African-Americans, Middle Easterners, and Asians. To attract Millennials and other informed audiences, we will promote healthy cooking for the masses. We will promote popular dishes that are easy to prepare, appealing and healthy. The emphasis on healthy eating will enable The Global Kitchen to expand the focus beyond food itself to address healthy lifestyles. In addition to preparing dishes, we will rely on guest experts to engage viewers in nutrition, exercise, and medical trends to further emphasize this point. All of this will be conveyed in the context of cultural appreciation. It was out of this perspective that The Global Kitchen was born.
THE AUDIENCE
Why target Millennials? Who are they?
• The fastest growing segment of our population. The Millennial generation is now grown up and will soon be the dominant demographic in America at 73 million people, according to U.S. Census Bureau projections. The Millennial market is virtually an untapped market in cooking programs.
• Media-savvy. With Millennials, we will have the ability to reach them through multi-media channels, potentially developing a stronger, more diverse and engaged audience. Millennials have spending power and influence, and marketers are eager to reach them. To be successful with this audience, we understand their media habits, which differ vastly from past generations and have a major impact on the overall media landscape and how content is consumed.
• The foodie generation. Numerous studies have dubbed Millennials as having a profound effect on the food industry. Being a foodie often means trying new and exotic foods and new restaurants, knowing where food products and recipes come from, recognizing every ingredient in a meal, and respecting the cultural and ethnic sources that produced the food.
• Trend-setters that are shifting the entire food industry. Millennial foodies are literally tastemakers. Food trends tend to trickle up the generational ladder. The food industry believes that what Millennials want in food today is what we will all soon be asking for.
• Travelers, eager to try exotic locations with new cultures and new foods. With pictures of exotic destinations and adventurous excursions flooding the social feeds of Millennials, it is no surprise that travel has become a top priority for this generation. In fact, Millennials are 23 percent more likely to travel abroad than their older counterparts, spending $1.4 trillion on travel each yearstarting in 2020. Millennials are willing to step outside their comfort zone to experience a sought-after authentic meal. In fact, just under half of Millennials said they would pick a destination because they want to experience a particular culture, and 78 percent want to learn something new while they travel.
• More likely to cook. A Peapod survey reported that more Millennials have become home cooks than Gen Z, partly based on health and cost-saving factors. When choosing a meal, 63 percent of Millennials said quick and easy was key, compared to 42 percent of Baby Boomers. Millennials also report needing more inspiration for the process – and they are highly visual.
• Eager to learn. Millennials have eaten Grandma’s cooking but did not learn how. Not only do they crave the food they love, but they realize that as Grandma’s generation ages out, the time to learn is limited.
Are you a food channel or network and looking for innovative content? Then The Global Kitchen is the right program for your channel or network. Contact Ruben Gonzalez, Executive Producer & Creator or Foodnetizens for more details and brochure.
